About Viewtique

What Our Shoppers Are Saying ...

"Incredible customer service! I have been looking for alternate ways to shop online and still get the boutique feel. This is it!"

- Jessica | South Bend, IN

"Alex and I had so much fun shopping from our apartment! Game changer for helping me achieve my goal to only shop local! I loved my experience!"

- Iris | South Bend, IN

"My new favorite shopping option for my wonderfully full life! So great to have my items and perfect recommendations (made by boutique owners) arrive at my house same day!"

- Elizabeth | Mishawaka, IN

We believe in

Local fashion

Each boutique is a world of its own - passionately imagined and meticulously cared for by entrepreneurs who are members of our community. These extraordinary shops are not only engines of our local economy, but also the vibrant (and stylish!) threads of our local fabric.

In addition to offering quality items, local boutiques are built on values of impeccable service and commitment to quality experiences. When you visit, you're just as likely to find a trustworthy friend to navigate your experience as you are to find an item uniquely meant for you.

Meet the Team

Michael Cali

I moved to South Bend almost two years ago with the idea that your amazing local fashion boutiques should be more accessible online. I’m humbled to see the idea coming to life with Viewtique and grateful for the belief and support in the concept shown by our team and our boutique partners. Wouldn’t want to be starting this anywhere else! Find me at Ironhand Wine Bar, The General, and Zen Cafè.

Guitar | Songwriting | Singing | Golf

Christopher Cali

I’m a Notre Dame grad who loved South Bend enough to start a business here with my brother. I absolutely love problem solving, customer service, and supporting small business owners. Find me at The General, Lang Lab, Zen Cafe, Iron Hand Wine Bar, Vegetable Buddies, Hammer & Quill, Spirited, Fiddler’s...I could go on…and of course, our incredible boutiques in Northern Indiana!

Latin Dance | Jiujitsu | ND ESTEEM Alum.

Camille Zyniewicz

I grew up in South Bend and working with Viewtique has allowed me to engage with my local community in so many new and creative ways. There are some truly amazing people here and they're doing amazing things. I'm just happy to be a part of it! Find me at Pegg's, Zen Café, Ironhand, and–– perhaps most often–– at any one of our local fashion boutiques!!

ND'19 | Graphic Design | Latin Dance